Apple launches iPhone trade-in program in United States

These days many people we know are using iPhones, iPads and iPods. I was one of them. I have all three plus an iPad mini, which are now collecting dust in a cupboard. Why? well trying to file share between devices was a nightmare, each item had to be synced through iTunes, you could not just bluetooth a photo from one device to another. Then there are memory issues, with apple the memory amount is limited to the device itself.

I then discovered Samsung. This product could do more was more user friendly, can bluetooth between devices and memory can be upgraded with a memory card. So value for money has to be Samsung. Cost savings can be up to one quarter the price of similar Apple devices. I know many will disagree with me but statistics show that many agree with me

A survey by Gartner shows Apple’s share of the smartphone market worldwide fell to 14.2 percent in the second quarter, while Samsung’s share rose to 31.7 percent. Samsung has found global success with smartphones powered by Google’s free Android software, which now dominates the market.

To try and claw back some of the market losses Apple has started allowing American iPhone owners to trade in their smartphones for credit toward buying new models. The California company’s trade-in program kicked off yesterday in the wake of unconfirmed reports of a September 10 event at which Apple will unveil new iPhones, with rumours ranging from a gold handset to a low-price version aimed at emerging markets.

Apple spokeswoman Amy Bessette said,

“iPhones hold great value, So, Apple Retail Stores are launching a new program to assist customers who wish to bring in their previous-generation iPhone for reuse or recycling.”

Bessette would not specify how much Apple is paying for old iPhones, but they can fetch $300 or so depending on model at an array of websites or United States consumer electronics shops that buy handsets.

The Wall Street Journal earlier this month reported that Apple had asked its Taiwan-based supplier, Hon Hai Precision, to begin shipping two new versions of the iPhone in September, including a lower-cost model.

Speculation has centred around whether Apple will shift its strategy of focusing on premium devices priced at the high-end of the market to include a lower-cost handset to appeal to people with tight budgets.

Will this save Apple’s declining hold on the market? I for one don’t believe so. Until Apple addresses some issues Samsung will continue to grow.

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